I attended a Google Partners conference last week in Sydney and although a lot of this information may be obvious to some, the local data released is rather interesting and useful to know when thinking about the whole consumer experience. Below is a quick summary of the key points I pulled out from the event.

Why Mobile Site Design Makes a Difference 

Pages from Geek Out With Google- Principles of Mobile Site Design-3

 

Pages from Geek Out With Google- Principles of Mobile Site Design-4

* Make site search viable and ensure results are relevant

* 68% of smartphone users consult their phones whilst in store – to learn more about a product before purchasing.

* Make search and call to actions very clear on your website, make it easy for a user to buy.

* Allow users to pay as guests- don’t over complicate things as potential customers may become bored and go elsewhere.

* Make it easy for a mobile user to convert on another device, for example, enable them to finish off on a desktop.

* Optimise your entire website for mobile!

 

An Innovative culture in your business is important but how do you build one?

 

Pages from Geek Out With Google- Why Innovation At Your Agency Matters

 

* Be willing to experiment

* Remember you won’t know everything on day one

* Pay attention to consumer trends

* Listen to the softest voices in the room.. they can often turn into the best ideas.

* Technology is your friend

 

The Value of AdWords

We don’t go online, we live online. said, Duncan McGrath

94% of Australian users search on Google

TV-like Reach

Pages from Geek Out with Google- The Value of AdWords For Your Clients and Your Agency

 

Pages from Geek Out with Google- The Value of AdWords For Your Clients and Your Agency-2

It’s not really my place to go into the Google partners program here so find out more from the experts.

All the slides in this post are copyright to Google.

I take part in the UK Blog Awards #bloghour chat (almost) every Tuesday on twitter. Last week I asked a question that had been lingering in my mind for a while, and some very interesting opinions were offered in response.

Question Twitter #bloghour

Read the conversation below

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When we see bloggers interacting with one another online and openly sharing their thoughts, we instantly expect them to be bold and somewhat confident. However the thoughts above and feedback from my blogger friends, clearly states otherwise.

Extrovert: An individual in whom exists a diminution of the thought processes in relation to directly observable social behavior, with an accompanying tendency to make social contacts.”

The twitter conversation left me thinking about the ‘Anti Social Network’ put together by Shawn Bellon via YouTube. People are actually becoming rather unsocial, due to the fact they can purely operate online. Blogs have enabled us to have a “voice” without showing our face or having to interact with people in a close social situation. I’m not suggesting this is the case between friends but I am pretty sure the option of networking and meeting people face to face will often be avoided, if everything can be done at the click of a button.

Introvert: An individual in whom exists an exaggeration of the thought processes in relation to directly observable social behavior, with an accompanying tendency to withdraw from social contacts.

Why do we find it easier online? Is it the fear of speaking out loud and then being challenged on the spot? At least on twitter we can edit our thoughts before putting them out there. A friend of mine once told me she attended a networking event full of travel and fashion bloggers and hardly anyone wanted to mix and share ideas. Yet online, we always notice people adding comments to their favourite post or screaming about an award they have won.

Jessi from Novel Heartbeat wrote a blog post earlier this year, explaining how she can be both an Introvert and an extrovert depending on the circumstances. Jessi said she can be an introvert around strangers, in big crowds and when reading but an extrovert with friends, bookish people and in the evening after a few drinks.

“I am not a people person. I clam up around strangers and I would rather go invisible in a big crowd than draw attention to myself.”

Read the full blog post here

I think PR’s who are organising events and participating blogger outreach should definitely familiarise themselves with the bloggers they wish to invite, to gain an understanding of how they feel in social situations. Brands and bloggers need to work in harmony and making someone feel uncomfortable for the sake of a quick fix, is definitely not the way forward.

I would love to hear any more thoughts on this topic and best of luck to everyone who has entered the UK Blog Awards 2015!

I constantly have the same feelings when I go to networking events. When I arrive, I look out for the first person I recognise and feel myself being pulled in by their familiar voice and friendly smile. It can be daunting when you haven’t had that first glass of wine and you’re not quite sure how to strike up a conversation with the first person you meet. Almost like an awkward date!

Dress code

I always spend time over selecting the right outfit. I never want to wear anything revealing or that may come accross tarty. I certainly don’t want to look like I have just rocked up straight after a gym session, (as much as I would like to). I feel conscious if my legs are showing and if I wear a loose top, I fear that someone may catch a glimpse of my bra.

Teeth

I usually have to brush my teeth or chew gum before I go to an event. The thought of having bad breath, or even worse, food stuck in my teeth is just embarassing. Whilst sprucing up my image, I usually apply a little bit of lippy (and because my lips are small) I get it all over my teeth. Note to self, just don’t bother.

Names

Ok, so we have all been through that awkward moment when you most definitely recognise a person but you can’t remember their name. Hello **** (shake hand hoping they say their name) have you got a drink yet? Well let’s go to the bar. Seems likely that they don’t have a clue who you are either.

Do I ask a question?

If a speaker is present at a networking event, there are usually opportunities to ask questions. The room is deadly silent for 10 seconds and you can feel your palms getting hot and sweaty, hmmmm shall I say something or shall I not? This is all to do with the fear of saying something silly or offending another person in the room.

Free drinks

We all appreciate a complimentary drink to help us feel calm, enabling the conversation to flow freely. However, it is working out what to drink and how many to have before you reach your limit. I am terrible with wine and after one or two glasses my words tend to be very much muddled and everyone seems to be my best friend. I have told myself so many times.. just have one.. just have one.

Twitter Talk

Stalking on twitter! Gone are the days of business cards and friendly swaps. Just get me on twitter and I will follow you right back. Does anyone else have the fear that adding someone on twitter straight away might be too much? Do you leave it a day or two first? Paranoia starts to kick in!

It’s over

When leaving the event, do you keep it professional or do you go in for the hug? I am very used to shaking people’s hands as common courteous but my natural reaction is to go in for the hug. Then comes the moment  when someone feels the need to take it to the next level and give you a kiss on both sides of your cheeks. Ooooh watch the lips sir!

Do you have these thoughts or is there something I have missed? Please share

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