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This week I have constantly been captured by interesting campaigns and social media updates. I have selected a few of my faves to share with you in true weekly wrap up style. I am going to make it my mission to do this each week, promise!
Drones in Switzerland
If you live in Switzerland, you may shortly be receiving your post by drone. Swiss postal services are testing out drones for the next month to see how they perform during wide scale use. The postal drone that carries parcels, is made up of an extremely light construction and is capable of transporting loads of up to one kilo over more than 10 kilometres with a single battery charge. It could be another 5 years until the drones are put out into the market but this really is a glimpse into the future. Amazon talked about this idea back in 2014.
Krispy Kreme Virtual Lickable Donuts
As Krispy Kreme will be bringing out Decadent Dessert treats – New York Cheesecake, Black Forest, Lemon Meringue, and Tiramisu, they have put together a virtual taste testing platform so that smart phone users can try before they buy.
The new “lickable” donuts advert means that you can virtually lick off the topping of the flavour that takes your fancy. Users will race against the clock to gain the fastest lick time and will be able to challenge their friends by sharing their times via social media. Hmmmm not sure about being seen licking my phone?
Big Facebook News
Facebook has updated it’s algorithm to favour video content. More videos will now be appearing in the news feed depending on your interests and how and when you watch videos. It’s the latest move in an ongoing battle for views between Facebook and other video services, primarily YouTube, and one that puts Facebook’s data capabilities to good use.They are also testing an option for video advertisers to pay only once their ad has been viewed for at least 10 seconds, on a ‘cost-per-view’ basis.
Small Facebook News
Facebook makes a tiny tiny tiny change to the friends logo.
Facebook’s design manager made an ever so slight changes to the Facebook ‘friends’ icon that we all see in the top right hand corner of the homepage. This was due to a chip on the ladies shoulder (excuse the pun) a dodgy hair doo and the fact that the female icon was hidden by the male. All is equal, bring her forward I say.
Users head to Voat from Reddit
Reddit users have become fed up with the recent changes CEO Ellen Pao has made and the recent firing of talent director, Victoria Taylor. Analytics show that a new platform called Voat has seen a huge increase in traffic. Voat operates very similar to Reddit but it seems like they offer more freedom for people to voice their opinions.
David Beckham catches a ball at Wimbledon and everyone goes crazy
My favourite bit of social media goodness was only brought to my attention this morning, when the most charming and fairly good-looking man ;-) used his quick reflexes to catch a ball during a game at Wimbledon yesterday. David Beckham was spotted looking very pleased with himself and the crowd go crazy with an instant round of applause taking place. Nice one Becks.
Watch the video below:
Social media platforms can be a powerful tool to connect with audiences, build brand awareness and promote upcoming events. But they can also be unpredictable online spaces that can turn inexplicably in the space of a few days, hours, or even minutes. Topics that may have been loved or unknown yesterday can become infamous social media memes overnight, and often for the wrong reasons.
Analysing these shifts can help understand how to manage and market your own content, and hopefully avoid any major social media faux pas. Here are my top three love-to-hate trending topics on social media.
Yes, Coleslaw. What began as a lone blogger’s opinion on Tumblr quickly spiraled into a wave of hate for the cabbage-based cuisine. Within hours it quickly achieved a meme-like status and had spread to other social media platforms, including Twitter. While some bloggers have avidly defended the consumption of coleslaw, the majority of posts have been on the hateful end of the spectrum.
What we can learn from this meme is that social media can’t always be explained. Even the most innocent of victims, such as a humble salad accompaniment, can become the subject of strong public hatred, despite the fact they may have done nothing to encourage such a hostile response. Having a strong crisis management plan in place can help to manage negative feedback when it strikes.
How to Eat Cole Slaw: 1. Throw it in the trash.
— Weatherman Cam?? (@TakeemEscobar) June 10, 2015
2. Beyoncé’s Big News
When Beyoncé began publicising her big announcement there was a lot of speculation on what it might be. A new tour, a new album, a new baby? The bubble was burst when Beyoncé’s heavily promoted Good Morning America appearance was to tell the world she was no longer consuming animal products and has gone vegan. While it’s certainly an important decision within her personal life, hyping it up to such great heights left a lot of her fans feeling disappointed and even manipulated. If you’re using social media to publicise a big announcement or event, make sure that it actually IS a message that will interest your followers, or you might find yourself facing a Beyoncé-level of backlash.
Beyoncé dropped a whole album and collection of videos like a thief in the night but wants to make an announcement about her diet ? ???? — • byrd (@The__Prototype) June 8, 2015
3. RIP mX
The end of the free daily newspaper, mX. While there were some who vocalised their happiness that the paper will no longer pollute carriages and seats across public transport, many readers were outraged about the discontinuation and took to social media to air their sadness and final farewells.
In a world that is driven by mobile media, it would appear to make sense that News Corp has decided to cease publication and funnel the savings back into their paid publications. But for a lot of commuters, mX was a free tabloid perfect for flicking through on train rides home when the smartphone battery is drained from a long day of heavy usage, and will be sorely missed by its fans.
— Scott Dima (@sdima_07) June 12, 2015
Authour: Rebecca Matthews writes for MegaphoneOz and is currently studying Media and Communications at the University of Sydney.
When I was travelling a while back, I came across a cat cafe in Penang and it caught my attention. What a great idea! Some people can’t have their own cats because they rent a ‘pet free’ property or they travel around too much and can’t commit. The cat café craze started in Taiwan, providing a haven for coffee addicts who want to sip their latte in the company of cats. The word got out and the rest of the world caught on.
Sydney is now embracing the cat cafe culture.
I met with Veronica Morland, lawyer by day and self-professed crazy cat lady by the weekend, who has taken to the crowdfunding platform Kickstarter to raise seed capital to bring her own “purrfect” cat café to inner city Sydney! Veronica launched a pop -up cafe a couple of months ago in Paddington, Sydney and it was hit with cat loving locals.
“Sydney Cat Café” will be anything but ordinary. Even as far as cat cafes go, the model is unorthodox, allowing patrons to adopt the rescue kitties that grace its floors, couches and windowsills. It follows that a unique launch was a necessity. “We didn’t want to launch our crowd-funding campaign the usual way,” says Morland. “Rather than simply doing a media blast to spread the word, we brainstormed more guerrilla-type ideas and came up with the idea of a pop up kitten café. What better way to test the waters and introduce ourselves to the cat-loving community than to give people a taste of things to come?” The result was paws-itive all round – the event received international press and social media attention and twelve of the Maggie’s Rescue kittens were adopted by adoring patrons.”
The Sydney Cat Café is set to launch permanently in September, and will be billed as experiential – a space unlike any other. Apart from the all-important presence of felines, Veronica plans to offer complimentary WiFi and set-ups to suit all needs, from a place to plug in your laptop, a date-spot with a difference or simply a home away from home.
Importantly, Veronica aspires to open Sydney’s first adoptable cat cafe – that’s to say that the cafe would function as a foster home for felines looking for forever homes. “If we achieved 12 adoptions in only four days at our pop up, imagine what we can do in a month, a year.”
Sydney Cat Café is now accepting pledges in return for passes to the café, tickets to special events, and a range of adorable merchandise, but don’t paws – the campaign ends on July 13 2015.
You can donate to the project at Kickstarter
Photo credit: Attila Szilvasi Photography
When I heard Canva had introduced drag and drop Infographic design, I got a little bit excited and couldn’t wait to test it out. I was waiting for some new information and stats to be released, so I had inspiration for my creation. I will warn you now, playing around with layouts, design and colour can be a little addictive so make sure you have a few hours to kill before jumping onto the Canva platform.
If you want to read the full article on ‘What Aussies are actually doing on Instagram’. Follow this link
Semi-Permanent, Australia’s most seminal design and arts event, and Carriageworks are holding a a first of its kind Stanley Donwood interactive and retrospective exhibition – The Panic Office – 21st of May – 6th of June 2015.
Stanley Donwood, has worked with Radiohead since 1994, designing the group’s albums and all associated artwork. The exhibition will display thousands of pieces of artwork from the Radiohead albums OK Computer, Kid A, Amnesiac, Hail to the Thief, In Rainbows and The King of Limbs, some original, some unseen and all bearing Donwood’s evocative and haunting imagery that helped to create one of the world’s most distinct brands.The exhibition will feature a number of Thom Yorke & Atoms For Peace artworks as well as Stanley Donwood original works – paintings, prints and drawings. Presented at Carriageworks, the exhibition is a journey through beauty in the subtext – understanding and giving context to the Stanley Donwood mind.
I will be attending and reporting back but if you fancy it, find out more here.
In the digital marketing world, it is always crucial to measure ROI (return on investment) over your client’s monthly investment. ROI optimization often happens when you are selling huge varieties of products, clients who are cutting costs, or having doubts that marketing is just a myth. With that being said, it may be a good decision to run into consultants and marketers as they can certainly help you on such matters. In fact, they are highly knowledgeable when it comes to cost, business development procedures, and marketing strategies. They are equipped with valuable information enough to devise the right approach to a certain business concern. They have in-depth analytical skills and specific means to provide you competitive tracking for your business. As a marketer, it is important to have client retention.
With the given formula, ROI is mostly gained in a month or two. It still depends on how competitive your product is, what line of services you offer, etc.
1. Know your products and services.
Having full understanding of your products and services means you must know what your selling point is. In order for you to run your business quickly, you must also identify the different aspects of your services and see them on a customer’s perspective. Lastly, list all the benefits that your consumers/customers will be getting from your product.
2. Identify your services package or product cost.
If you are offering services, it is imperative to set and know your package cost in each of them. It is where you might be getting an estimated budget for your marketing campaign. In the same manner that you do with selling products, identify and make a list of these products that cost from lowest to highest.
3. Competitor Research and Analysis
As a part of understanding what your product is, it is important to know other products related to yours too. Yes! competitor prospecting is one of the best marketing strategies. You need to find and explore their gems and assets and on how they play the game. From there, it’s up to you if you are going to apply or enhance it.
Tips on how to search competitors using Google Operators
In Google search box:
* intitle:keywords + “resources”
* related:yourdomain.com (results reflect if the domain is established well) see image below :
4. Estimate daily and monthly budget.
After identifying all your packages and products cost, next thing would be to set a budget for marketing. It will include marketer’s rate and daily/monthly costs.
5. Let Marketers do their work.
It’s up to the marketers on what they should do around the given budget. But if you have enough money in hand, most marketers would opt to spend it on paid ads, building landing pages and press releases.
6. Marketers should set “Goals”
Online marketers do not just implement strategies, they also set goals for each separated campaigns. Sample of goals are :
* Driving prospects to your desired product/page
* Driving clickers/visitors to “sign-up” for newsletter
* Driving clickers/visitors to buy or subscribe
7. Allow tracking and Funneling of Conversion
When something is being implemented and setted, you should allow tracking to see insights. This is for the purpose of knowing what is happening after executing the marketing plan. You might be able to see ups and downs on the graphs, but it doesn’t mean you just stare at them. The best thing you can do is to analyze and take action based on your analysis.
Funneling is a form of tracking things step by step to complete desired goals. This involves analytics (e.i google analytics, adwords, ebay, facebook ads etc.) See sample set-up below:
* Know your products and services
* Research : Everything is in Google
* Set a proper budget cost
* Build strong KPI’s to determine the campaign’s success
* Involve Analytics and proper tracking
Carl Pantaleon is an SEO strategist and Marketing Analyst with a vast expertise in Digital Marketing, Link Building, Social Media Marketing, and Consulting. He is currently an SEO Strategist and Consultant of VE People.