Social media platforms can be a powerful tool to connect with audiences, build brand awareness and promote upcoming events. But they can also be unpredictable online spaces that can turn inexplicably in the space of a few days, hours, or even minutes. Topics that may have been loved or unknown yesterday can become infamous social media memes overnight, and often for the wrong reasons.

Analysing these shifts can help understand how to manage and market your own content, and hopefully avoid any major social media faux pas. Here are my top three love-to-hate trending topics on social media.

1. Coleslaw.

Yes, Coleslaw. What began as a lone blogger’s opinion on Tumblr quickly spiraled into a wave of hate for the cabbage-based cuisine. Within hours it quickly achieved a meme-like status and had spread to other social media platforms, including Twitter. While some bloggers have avidly defended the consumption of coleslaw, the majority of posts have been on the hateful end of the spectrum.

What we can learn from this meme is that social media can’t always be explained. Even the most innocent of victims, such as a humble salad accompaniment, can become the subject of strong public hatred, despite the fact they may have done nothing to encourage such a hostile response. Having a strong crisis management plan in place can help to manage negative feedback when it strikes.

2. Beyoncé’s Big News

When Beyoncé began publicising her big announcement there was a lot of speculation on what it might be. A new tour, a new album, a new baby? The bubble was burst when Beyoncé’s heavily promoted Good Morning America appearance was to tell the world she was no longer consuming animal products and has gone vegan. While it’s certainly an important decision within her personal life, hyping it up to such great heights left a lot of her fans feeling disappointed and even manipulated. If you’re using social media to publicise a big announcement or event, make sure that it actually IS a message that will interest your followers, or you might find yourself facing a Beyoncé-level of backlash.


3. RIP mX

The end of the free daily newspaper, mX. While there were some who vocalised their happiness that the paper will no longer pollute carriages and seats across public transport, many readers were outraged about the discontinuation and took to social media to air their sadness and final farewells.

In a world that is driven by mobile media, it would appear to make sense that News Corp has decided to cease publication and funnel the savings back into their paid publications. But for a lot of commuters, mX was a free tabloid perfect for flicking through on train rides home when the smartphone battery is drained from a long day of heavy usage, and will be sorely missed by its fans.

Authour: Rebecca Matthews writes for MegaphoneOz and is currently studying Media and Communications at the University of Sydney.

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When I was travelling a while back, I came across a cat cafe in Penang and it caught my attention. What a great idea! Some people can’t have their own cats because they rent a ‘pet free’ property or they travel around too much and can’t commit. The cat café craze started in Taiwan, providing a haven for coffee addicts who want to sip their latte in the company of cats. The word got out and the rest of the world caught on.

Sydney is now embracing the cat cafe culture.

I met with Veronica Morland, lawyer by day and self-professed crazy cat lady by the weekend, who has taken to the crowdfunding platform Kickstarter to raise seed capital to bring her own “purrfect” cat café to inner city Sydney! Veronica launched a pop -up cafe a couple of months ago in Paddington, Sydney and it was hit with cat loving locals.

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“Sydney Cat Café” will be anything but ordinary. Even as far as cat cafes go, the model is unorthodox, allowing patrons to adopt the rescue kitties that grace its floors, couches and windowsills. It follows that a unique launch was a necessity. “We didn’t want to launch our crowd-funding campaign the usual way,” says Morland. “Rather than simply doing a media blast to spread the word, we brainstormed more guerrilla-type ideas and came up with the idea of a pop up kitten café. What better way to test the waters and introduce ourselves to the cat-loving community than to give people a taste of things to come?” The result was paws-itive all round – the event received international press and social media attention and twelve of the Maggie’s Rescue kittens were adopted by adoring patrons.”

The Sydney Cat Café is set to launch permanently in September, and will be billed as experiential – a space unlike any other. Apart from the all-important presence of felines, Veronica plans to offer complimentary WiFi and set-ups to suit all needs, from a place to plug in your laptop, a date-spot with a difference or simply a home away from home.

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Importantly, Veronica aspires to open Sydney’s first adoptable cat cafe – that’s to say that the cafe would function as a foster home for felines looking for forever homes. “If we achieved 12 adoptions in only four days at our pop up, imagine what we can do in a month, a year.”

Sydney Cat Café is now accepting pledges in return for passes to the café, tickets to special events, and a range of adorable merchandise, but don’t paws – the campaign ends on July 13 2015.

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Website: www.sydneycatcafe.com.au

You can donate to the project at Kickstarter

Photo credit: Attila Szilvasi Photography

When I heard Canva had introduced drag and drop Infographic design, I got a little bit excited and couldn’t wait to test it out. I was waiting for some new information and stats to be released, so I had inspiration for my creation. I will warn you now, playing around with layouts, design and colour can be a little addictive so make sure you have a few hours to kill before jumping onto the Canva platform.

Here is my Aussie Infographic inspired by Dave Goodfellow at Social Media Week Sydney. Plus original research carried out by Hoop.

 

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If you want to read the full article on ‘What Aussies are actually doing on Instagram’. Follow this link

Exciting news for Radiohead fans ahead of Vivid 2015

Semi-Permanent, Australia’s most seminal design and arts event, and Carriageworks are holding a a first of its kind Stanley Donwood interactive and retrospective exhibition – The Panic Office – 21st of May – 6th of June 2015.
Stanley Donwood, has worked with Radiohead since 1994, designing the group’s albums and all associated artwork. The exhibition will display thousands of pieces of artwork from the Radiohead albums OK Computer, Kid A, Amnesiac, Hail to the Thief, In Rainbows and The King of Limbs, some original, some unseen and all bearing Donwood’s evocative and haunting imagery that helped to create one of the world’s most distinct brands.The exhibition will feature a number of Thom Yorke & Atoms For Peace artworks as well as Stanley Donwood original works – paintings, prints and drawings. Presented at Carriageworks, the exhibition is a journey through beauty in the subtext – understanding and giving context to the Stanley Donwood mind.okay computer 1

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I will be attending and reporting back but if you fancy it, find out more here.

In the digital marketing world, it is always crucial to measure ROI (return on investment) over your client’s monthly investment. ROI optimization often happens when you are selling huge varieties of products, clients who are cutting costs, or having doubts that marketing is just a myth. With that being said, it may be a good decision to run into consultants and marketers as they can certainly help you on such matters. In fact, they are highly knowledgeable when it comes to cost, business development procedures, and marketing strategies. They are equipped with valuable information enough to devise the right approach to a certain business concern. They have in-depth analytical skills and specific means to provide you competitive tracking for your business. As a marketer, it is important to have client retention.

Formula:
ROI = (Gain from Investment/Revenue – Cost of Investment)

With the given formula, ROI is mostly gained in a month or two. It still depends on how competitive your product is, what line of services you offer, etc.

How to gain expected ROI in 2 months?

1. Know your products and services.
Having full understanding of your products and services means you must know what your selling point is. In order for you to run your business quickly, you must also identify the different aspects of your services and see them on a customer’s perspective. Lastly, list all the benefits that your consumers/customers will be getting from your product.

2. Identify your services package or product cost.
If you are offering services, it is imperative to set and know your package cost in each of them. It is where you might be getting an estimated budget for your marketing campaign. In the same manner that you do with selling products, identify and make a list of these products that cost from lowest to highest.

3. Competitor Research and Analysis
As a part of understanding what your product is, it is important to know other products related to yours too. Yes! competitor prospecting is one of the best marketing strategies. You need to find and explore their gems and assets and on how they play the game. From there, it’s up to you if you are going to apply or enhance it.
Tips on how to search competitors using Google Operators
In Google search box:
* intitle:keywords
* inurl:keywords
* intitle:keywords + “resources”
* related:yourdomain.com (results reflect if the domain is established well) see image below :

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4. Estimate daily and monthly budget.

After identifying all your packages and products cost, next thing would be to set a budget for marketing. It will include marketer’s rate and daily/monthly costs.

5. Let Marketers do their work.
It’s up to the marketers on what they should do around the given budget. But if you have enough money in hand, most marketers would opt to spend it on paid ads, building landing pages and press releases.

6. Marketers should set “Goals”
Online marketers do not just implement strategies, they also set goals for each separated campaigns. Sample of goals are :
* Driving prospects to your desired product/page
* Driving clickers/visitors to “sign-up” for newsletter
* Driving clickers/visitors to buy or subscribe

7. Allow tracking and Funneling of Conversion
When something is being implemented and setted, you should allow tracking to see insights. This is for the purpose of knowing what is happening after executing the marketing plan. You might be able to see ups and downs on the graphs, but it doesn’t mean you just stare at them. The best thing you can do is to analyze and take action based on your analysis.

Funneling is a form of tracking things step by step to complete desired goals. This involves analytics (e.i google analytics, adwords, ebay, facebook ads etc.) See sample set-up below:

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Key Takeaways

* Know your products and services
* Research : Everything is in Google
* Set a proper budget cost
* Build strong KPI’s to determine the campaign’s success
* Involve Analytics and proper tracking

 

Author Bio

Carl Pantaleon is an SEO strategist and Marketing Analyst with a vast expertise in Digital Marketing, Link Building, Social Media Marketing, and Consulting. He is currently an SEO Strategist and Consultant of VE People.

As the New Year begins, predictions and thoughts are being shared by writers, marketers, social experts and influential bloggers. So I thought I would jump on the bandwagon and share my feelings along with a few from a mystery man I met via twitter. Read on to find out more…

1. Advertising is the big money spinner for most online organisations. Brands are happy to pay a premium to enable exposure in front of a key audience, in a prime location. We may see more magazine subscriptions this year and consumers will opt to avoid advertising – like the subscription option for Spotify.

2. I have heard the rumours but I don’t think Facebook will be introducing a subscription fee. They make enough from advertising so why would they need to? Can you imagine how many people would leave the platform too!

3. PR campaigns will include a much larger social media plan and mobile messaging apps like WhatsApp and Snapchat will play a bigger part.

4. Video content will flourish as predicted and it will aid with SEO rankings in a BIG way. Image sharing sites will still be at the forefront of everyone’s mind, so don’t stop pinning just yet but do embrace YouTube and Facebook video.

5. Shoppable ads are going to flood our twitter feeds as ‘buy now’ is sent out by retailers to lure us in.

6. Bloggers are not going anywhere and I think brands will start to feel more comfortable about paying someone who has a genuine influential audience rather than placing most of their budget on Facebook ads.

Thoughts from my mystery guest – Joe Morgan – Digital Manager for Team GB

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In 2015 businesses, brands and organisations will start to wake up to the fact that digital, social and mobile are no longer the new kid on the block and should be integrated across the entire busi-ness. The future of digital lies in companies being social and mobile by design and that means the traditionalists among us developing their digital skill sets.

So as the New Year comes into fruition, here are a few things I think we can expect in the year of the goat.

7. Expectation on commercial return. CMO and CCOs alike will start to seek tangible returns on their investment in digital. The commer-cialisation of digital (especially within sports) in still in its infant stages, but has become one of the top agenda topics for most digital teams.

8. 2015 could finally see the viewing of media and spending on media within digital both reach the 50% mark.

9. Context, personalisation and consumer understanding. The ability to understand who it is you are talking to and what they want. With context you are able to have conversations and relationships that are of real value rather than treating everyone the same.

10. Left field – Goodbye Google+

Follow Joe on twitter @mrjoemorgan

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