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Twitter has always been a great operating system of news but in terms of driving traffic that potentially turns into customers, it falls well below leaders such as Facebook and Google +.
Showing passion and the desire to be innovative within this space, Twitter recenlty introduced more useful tools to enable marketers and social guru’s to do their thing.
Tapping into mobile commerce and consumer shopping habits, twitter has introduced a ‘buy now’ button for iPhone and Android. O-oh this could be dangerous!
With a secure payment platform created by the Irish payments company Stripe, Twitter is hoping that it’s real-time nature will work exceptionally well when it comes to selling exclusive items that are only available for a short time, tapping into consumers who impulse buy. That’s me!
Various influencers and organisations have showed interest and popular fashion brand Burberry, has signed up to be a beta partner. Musicians will also be a big part of Twitter’s new initiative making it easy for fans to click and buy their recent releases.
I can imagine fashion bloggers and key influencers will be the driver behind this one for Twitter.
Last week Twitter also introduced an interactive data tool that enables users to see where people share moments and talk about certain products, within a typical working week. The beta version enables content creators and social media marketers to play with time filters and select typical topics such as ‘sport’ and ‘coffee’, leading to more accurate brand geo targeting. My example below, highlights how useful this would be if we could actually discover the chosen brands people are talking about.
A slightly obvious one – but it’s all about Yorkshire tea up north.
Twitter’s Everyday Moments is only available for the UK but I am sure this will change very soon.
I have been desperate to put this post live and after finding out Stephanie was in the Australian Financial Review on Friday, I think she truly demonstrates her passion and motivation to make a unique jewellery business a success.
1. When did you start www.stephanie-said.com ?
A. I started it in August 2013.
2. Can you tell me a bit about yourself and the business?
A. I trained in fashion and textile design, though jewellery making and design has always been something that is a part of my life and I kept this up whilst working in the fashion industry, making pieces for myself or friends only. Today I continue to work in the fashion industry as well as run my own jewellery business.
3. Did you always want your own business or was this a new idea?
A. It was always an idea but jewellery making has been a purely selfish joy of mine, I don’t want to turn it into work. However, since deciding to start a business with my jewellery I have loved the process of creating more and more.
4. What three tips would you give to those who want to start their own business or project?
A. Research and planning are key, but most importantly follow your heart! (three in one?!)
5. What do you enjoy the most about running Stephanie Said?
A. It’s a pretty lovely feeling when someone really likes one of my pieces, it brings so much satisfaction when I have created something they hold dear to them.
6. Which social media platform do you use the most?
A. Instagram !
7. Is there anything you dislike about the world of digital?
A. Only that it takes time away from my making.
8. Do you have any geeky habits?
A. Too many… pressing flowers in all my books may be the geekiest of them all.
9. What is your own personal favourite piece of jewellery?
A. My very first earrings that were given to me by my grandmother when I was three years old, I still wear them today. Also, a mexican made pendant I received on my 21st birthday from a dear friend. These pieces remind me so much of the loves in my life, jewellery is so important in that way
10. Has anyone famous or popular been spotted wearing your jewellery?
A. Not yet! any takers!?
Back in 2013, I was given the chance to report on behalf of Nokia at Social Media Week in Mumbai. This year I’m in Sydney and Social Media Week is taking place from September 22 – 26, 2014.
The central theme for SMW 2014 is “The Future of Now” and the sessions at SMW Sydney will cover this from perspectives designed to engage Australian marketers, consumers, businesses, government, students and educators. The event program brings the theme to life through three core streams of conversation – Innovation, Culture and Advertising and Marketing, with keynote and panel events taking place at The Beresford Hotel and exclusive Master Classes taking place at The University of Sydney.
The Innovation stream of SMW Sydney events will feature keynote and panel sessions presented by brands, agencies and experts and that discuss important developments in the local industry. This includes sessions on Consumer Wearables, Mobile Marketing, The Future of Publishing, The Consumer Journey and “The Connected Brand”.
The Society & Culture stream of SMW Sydney keynote and panel events will feature sessions presented by publishers, personalities, brands, and agencies that discuss popular trends in the local industry. This includes sessions on Social Tourism, YouTube & The Rise of the Micro-Celebrity, The Politics of Social, Creating a Movement for Social Good, “Socially Evolving the Music Industry”, and “The Lightside & the Darkside to Online Trolls”.
The Marketing & Advertising stream of SMW Sydney keynote and panel events will feature sessions presented by brands, agencies and marketing leaders that discuss key issues in the local industry. This includes sessions on Social ROI and Measurement, Crisis Management, “Has Social changed TV forever”, Dissecting Great Content, Real-time Engagement, The Future of Publishing, and “the power of visual storytelling”. To see the full schedule of SMW Sydney events, click here.
Key speakers on the day include:
I’m pretty excited about attending some of the sessions and look forward to hearing from Darren Rowse (Pro Blogger), who was also an insightful speaker at the Mumbrella 360 event earlier this year.
Q 1: What is Bobs Buckets?
A: Bobs Buckets is a new unique tie dye fashion start-up located in Sydney. We specialise in providing a range of high quality, hand painted tie dye items including bucket hats, beanies, socks, hair ties, tees, tote bags, jumpers and bandannas.
Q 2: How did you come up with the idea for Bobs Buckets?
A: Travelling around the US going to music festivals I found a lot of awesome tie dye stalls, one of them had bucket hats and I instantly bought one and wore it for the rest of my trip. People loved it but the only problem was that the colours ran and covered me in a liquid rainbow whenever it rained. I decided one day that I could make and sell them better than a lot of other stores so I ordered plain bucket hats and used colourfast dyes that wouldn’t run. Bobs Buckets have been expanding ever since.
Q 3: What makes Bobs Buckets different to other tie dye?
A: I personally hand paint every piece using brushes compared to the ordinary method of spraying dye onto fabric using bottles of paint. This enables us to create more original designs and doesn’t limit us to standard tie dye patterns.
This makes every Bobs Bucket item individual. Not only unique but also personalised too. Any member of the family can rock one from Grandpa’s favourite fishing hat to your favourite wiggling Labrador!
We also use all natural, UV activated paints sourced from http://www.tiedye.com.au/ in Byron Bay that are super colourfast. These paints ensure that all of our items are as colourful as possible and are guaranteed not to run!
We’re always expanding our range to eventually enable our customers to buy entire tie dye wardrobes! We’re open to suggestions too that might score you a free piece of gear! We often customise items to any requests, including colour, design and style. We’ve even spray painted designs over the top of our tie dye creations for added effect.
Q 4: How have you been getting the word out about your unique products?
A: Selling online at www.bobsbuckets.com.au as well as at local Sydney markets like Glebe, Rouse Hill Boutique Markets and the Rock n Roll and Alternative markets as well as live music events. We have some festivals lined up for later this year and other surprise events, so stay tuned via our Facebook page.
A lot of our Marketing and PR involves self promotion, wearing our clothing out to music events, clubs and parties and giving out promotional freebies, stickers and hair ties. We love going out and partying and people always seem to be impressed with the bright colours and unique looks! It makes promotions more enjoyable when half of our work involves having fun and meeting new people! Reaching out to social influencers and Instagrammers has been an important turning point for getting the word out to a wider audience too. Often these are people we meet out too and it helps when the people promoting you’re brand are genuinely excited about what you’re doing. We’re really starting to see the effects this is having on building our own social following and media presence.
Live music events have also helped us to get some amazing exposure and awesome memories with some of our favourite DJ’s and producers getting in on some Bobs Buckets action. Like legends Dub FX and Giorgio Moroder, both rocking their Bobs Buckets hats!
Q 5: What does the future hold for Bobs Buckets?
A: We plan to over run the galaxy with tie dye and awesome new gear step by step. Adding tie dye leggings, yoga pants and knee high socks to the range, as well as some amazing printed psychedelic buckets available very soon. At the moment we’re booking market stalls for smaller music events, exclusive parties and locking in as many opportunities to spread the word as we can. Hopefully expanding to festivals like Splendour and Blues fest in the next year or two. As well as continuing our involvement with local university groups and events. Recently we gave a big bundle of rainbows to SubSki Ski club to give away as prizes on their annual New Zealand trip during the winter uni holidays. We’re always looking for new events and opportunities to help expand our brand and improve our promotions. If anyone is interested feel free to shoot us an email at email@example.com. You can also follow us on Instagram @bobsbucketsboutique.
Hope to see you on the dancefloor!