Search The Site
Join Online PR Pixie
Please enter your email and stay connected!
‘Sculpture by the Sea’ is an annual art exhibition that takes place along the beautiful coastal walk from Bondi to Tamarama beach in Sydney. Started in 1997 by David Handley, Sculpture by the Sea has attracted thousands of people from all over the world to view spectacular creations made by Australian and overseas artists. The event is free and programmes are available for $10.
I was lucky enough to visit on Friday afternoon when the sun was shining and the crowds were in high spirits. Here are a few of my favourites.
Overconsumption by Kerrie Argent
The Chase (2013) by Elyssa Sykes-Smith
Sisphus by George Andric (This sculpture reminds me of a giant slinky)
Thrown by Jane Gillings (I couldn’t resist trying this on)
Camel Country 14 by Koichi Ogino
The Wanderer (2013) by Sean Henry
The enormous frying pan located right in the middle of Tamarama Beach has been created by Ogilvy’s senior copywriter Andrew Hankin. Entitled ‘We’re fryin’ out here’ holds a message for one of their clients ‘SunSense’ with the aim of reminding people to be careful not to cook themselves in the sun this summer. Cool idea hey!
I didn’t catch all of the names of the artists behind each sculpture so please feel free to leave a comment if you know who they are.
I majored in marketing at Monash University and then worked in stockbroking for 5 years before starting Ampervize. I don’t view stockbroking as unrelated to marketing though as it’s essentially sales, and sales is synonymous with marketing. In that job I was specialising in ‘dot com’ stocks and was always excited to see the huge growth numbers they’d turn in, quarter upon quarter. I also ended up in charge of the firm’s email marketing where I quickly learnt what creates compelling content and how important a good headline is!
I always wanted to be the first to do something. When I stumbled across the basic idea for Ampervize, I couldn’t believe there wasn’t already something available that could calculate the best online marketing strategies for a business. I was really looking forward to being able to say “I did that first”!
Ampervize provides tips that are tailored specifically to your business’s own unique situation. This is something you can’t get from a page of text.
If your business needs to attract more customers, Ampervize is a great place to start. You can use it to work out the best ways for your brand to grow online and you’ll find products that will make this happen. Once you have this foundation in place, other websites can be a great resource for more general advice or finding topical articles to share with your followers.
In all honesty, I bit off more than I could chew by starting a business that specialises in online marketing. I didn’t have anywhere near the knowledge necessary, but knew there was an opportunity and I’m a quick learner when I’m driven. During the first few months I read countless blogs and books on digital marketing in the evenings after work, researched products across the entire industry, contacted bloggers to ask them the questions I couldn’t find answers to and even ran an online PR campaign for a friend’s band at no cost.
Twitter. It’s the best fit for Ampervize. It’s highly social. Our content can be seen by a large audience when it’s re-tweeted or favourited. Our account can appear in the ‘Who to follow’ box from time to time. We can share content from others when we’re out of ideas. Photos are highly re-tweetable. And everything we post appears in our followers’ newsfeeds (unlike Facebook).
Personally I love Instagram! I post a lot of pictures of my life outside of work which is mostly surfing along the Victorian coastline down here in Australia’s South East. But now that social media is part of my job, I try not to spend too much time on it. Surfing gets me away from any means of communication with the outside world and I think it’s really healthy to have an escape like that, especially for hardworking entrepreneurs.
At the moment we have four tools on offer and we’re planning to add more tools as we see fit. The next one to be released will tell you which social networks will be the most effective for your business. This feature will be free to use, even though we can’t make money from it and this actually gives you a small insight into our future direction.
You see, a big reason why Google became the largest internet company in the world, is because it offered users a whole lot of added value for free (Google Earth, Google Chrome, Google Finance, etc.) even though none of these projects were profitable. They committed large investments to these complimentary services and have been repaid handsomely through the positive effect that’s had on their core business – search engine ads. We’re taking a similar approach as we work towards creating a powerful online marketing resource center with a growing number of free tools and info.
I would have to say my biggest achievement to date is getting married young (we were 21 and 19) and then supporting my wife through five years of chronic illness. It’s easily the most significant challenge I’ve ever faced. Those that have been through something similar will understand the disappointment of being unable to achieve much at all during such a time. I think it’s important to recognise that pulling through it, is a big achievment in itself.
Ryan Holiday (author of Trust Me, I’m Lying: Confessions of a Media Manipulator), Derek Halpern (founder or Social Triggers) and Tim Ferriss (author of The 4-Hour Workweek)
Mashable.com and TechCrunch.com are great for keeping up to date with news and info. To protect my sanity I enjoy following @Portfairypics on Twitter who post photos of my favourite coastal town in Australia.
Owner and Founder – Brook McKeon – @ampervize
I have been desperate to put this post live and after finding out Stephanie was in the Australian Financial Review on Friday, I think she truly demonstrates her passion and motivation to make a unique jewellery business a success.
1. When did you start www.stephanie-said.com ?
A. I started it in August 2013.
2. Can you tell me a bit about yourself and the business?
A. I trained in fashion and textile design, though jewellery making and design has always been something that is a part of my life and I kept this up whilst working in the fashion industry, making pieces for myself or friends only. Today I continue to work in the fashion industry as well as run my own jewellery business.
3. Did you always want your own business or was this a new idea?
A. It was always an idea but jewellery making has been a purely selfish joy of mine, I don’t want to turn it into work. However, since deciding to start a business with my jewellery I have loved the process of creating more and more.
4. What three tips would you give to those who want to start their own business or project?
A. Research and planning are key, but most importantly follow your heart! (three in one?!)
5. What do you enjoy the most about running Stephanie Said?
A. It’s a pretty lovely feeling when someone really likes one of my pieces, it brings so much satisfaction when I have created something they hold dear to them.
6. Which social media platform do you use the most?
A. Instagram !
7. Is there anything you dislike about the world of digital?
A. Only that it takes time away from my making.
8. Do you have any geeky habits?
A. Too many… pressing flowers in all my books may be the geekiest of them all.
9. What is your own personal favourite piece of jewellery?
A. My very first earrings that were given to me by my grandmother when I was three years old, I still wear them today. Also, a mexican made pendant I received on my 21st birthday from a dear friend. These pieces remind me so much of the loves in my life, jewellery is so important in that way
10. Has anyone famous or popular been spotted wearing your jewellery?
A. Not yet! any takers!?