Back in 2013, I was given the chance to report on behalf of Nokia at Social Media Week in Mumbai. This year I’m in Sydney and Social Media Week is taking place from September 22 – 26, 2014.

The central theme for SMW 2014 is “The Future of Now” and the sessions at SMW Sydney will cover this from perspectives designed to engage Australian marketers, consumers, businesses, government, students and educators. The event program brings the theme to life through three core streams of conversation – Innovation, Culture and Advertising and Marketing, with keynote and panel events taking place at The Beresford Hotel and exclusive Master Classes taking place at The University of Sydney.

The Innovation stream of SMW Sydney events will feature keynote and panel sessions presented by brands, agencies and experts and that discuss important developments in the local industry. This includes sessions on Consumer Wearables, Mobile Marketing, The Future of Publishing, The Consumer Journey and “The Connected Brand”.

The Society & Culture stream of SMW Sydney keynote and panel events will feature sessions presented by publishers, personalities, brands, and agencies that discuss popular trends in the local industry. This includes sessions on Social Tourism, YouTube & The Rise of the Micro-Celebrity, The Politics of Social, Creating a Movement for Social Good, “Socially Evolving the Music Industry”, and “The Lightside & the Darkside to Online Trolls”.

The Marketing & Advertising stream of SMW Sydney keynote and panel events will feature sessions presented by brands, agencies and marketing leaders that discuss key issues in the local industry. This includes sessions on Social ROI and Measurement, Crisis Management, “Has Social changed TV forever”, Dissecting Great Content, Real-time Engagement, The Future of Publishing, and “the power of visual storytelling”. To see the full schedule of SMW Sydney events, click here.

Key speakers on the day include:

  • Helen Crossley, Facebook
  • Naomi Shepherd, Facebook
  • Daina Middleton, Twitter (replacing John Heywood)
  • Angus Keene, Twitter
  • Tim O’Neill, AIMIA
  • Monique Perry, Neilsen
  • Eddie Cliff, Salesforce
  • Ben Russell, LinkedIn
  • Douglas Nicol, The Works
  • Lisa Perkovic, Expedia
  • Paul Fischmann, 1888 Hotel
  • Lauren Bath, Instagrammer
  • Petrhyce Donovan, Sutherland Shire
  • Chloe Davis, Tourism Australia
  • Joanne Jacobs, Freelance Digital Strategist


I’m pretty excited about attending some of the sessions and look forward to hearing from Darren Rowse (Pro Blogger), who was also an insightful speaker at the Mumbrella 360 event earlier this year.

Q 1: What is Bobs Buckets?

A: Bobs Buckets is a new unique tie dye fashion start-up located in Sydney. We specialise in providing a range of high quality, hand painted tie dye items including bucket hats, beanies, socks, hair ties, tees, tote bags, jumpers and bandannas.

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Q 2: How did you come up with the idea for Bobs Buckets?

A: Travelling around the US going to music festivals I found a lot of awesome tie dye stalls, one of them had bucket hats and I instantly bought one and wore it for the rest of my trip. People loved it but the only problem was that the colours ran and covered me in a liquid rainbow whenever it rained. I decided one day that I could make and sell them better than a lot of other stores so I ordered plain bucket hats and used colourfast dyes that wouldn’t run. Bobs Buckets have been expanding ever since.

Nic and bob

Picture above: A range of sunburst tie dye buckets and tees. Photo by Amelia Stevens

Q 3: What makes Bobs Buckets different to other tie dye?

A: I personally hand paint every piece using brushes compared to the ordinary method of spraying dye onto fabric using bottles of paint. This enables us to create more original designs and doesn’t limit us to standard tie dye patterns.

This makes every Bobs Bucket item individual. Not only unique but also personalised too. Any member of the family can rock one from Grandpa’s favourite fishing hat to your favourite wiggling Labrador!


Above: Lovely labradors Buffy and Sophie, modelling their new buckets!

We also use all natural, UV activated paints sourced from in Byron Bay that are super colourfast. These paints ensure that all of our items are as colourful as possible and are guaranteed not to run!

We’re always expanding our range to eventually enable our customers to buy entire tie dye wardrobes! We’re open to suggestions too that might score you a free piece of gear! We often customise items to any requests, including colour, design and style. We’ve even spray painted designs over the top of our tie dye creations for added effect.


Picture above: A range of Bobs Buckets purple ocean and rainbow spiral packages, $50 at

Q 4: How have you been getting the word out about your unique products?

A: Selling online at as well as at local Sydney markets like Glebe, Rouse Hill Boutique Markets and the Rock n Roll and Alternative markets as well as live music events. We have some festivals lined up for later this year and other surprise events, so stay tuned via our Facebook page.


Picture above: Mrs Bobs Buckets presenting the Bucket stall at Rouse Hill Boutique Markets

A lot of our Marketing and PR involves self promotion, wearing our clothing out to music events, clubs and parties and giving out promotional freebies, stickers and hair ties. We love going out and partying and people always seem to be impressed with the bright colours and unique looks! It makes promotions more enjoyable when half of our work involves having fun and meeting new people! Reaching out to social influencers and Instagrammers has been an important turning point for getting the word out to a wider audience too. Often these are people we meet out too and it helps when the people promoting you’re brand are genuinely excited about what you’re doing. We’re really starting to see the effects this is having on building our own social following and media presence.


Picture Above: House Music pioneer Giorgio Moroder pictured having a boogie in a customised Bobs Bucket, front of stage earlier this year at the Sydney Opera House!

Live music events have also helped us to get some amazing exposure and awesome memories with some of our favourite DJ’s and producers getting in on some Bobs Buckets action. Like legends Dub FX and Giorgio Moroder, both rocking their Bobs Buckets hats!

Dub FX

Picture Above: Dub FX giving an ice cold raised eyebrow wearing Bobs Buckets! He was a massive legend!

Q 5: What does the future hold for Bobs Buckets?

A: We plan to over run the galaxy with tie dye and awesome new gear step by step. Adding tie dye leggings, yoga pants and knee high socks to the range, as well as some amazing printed psychedelic buckets available very soon. At the moment we’re booking market stalls for smaller music events, exclusive parties and locking in as many opportunities to spread the word as we can. Hopefully expanding to festivals like Splendour and Blues fest in the next year or two. As well as continuing our involvement with local university groups and events. Recently we gave a big bundle of rainbows to SubSki Ski club to give away as prizes on their annual New Zealand trip during the winter uni holidays. We’re always looking for new events and opportunities to help expand our brand and improve our promotions. If anyone is interested feel free to shoot us an email at You can also follow us on Instagram @bobsbucketsboutique.

Hope to see you on the dancefloor!


Nic and Bob

Pictures above: Mr and Mrs Bobs Buckets at the Vivid Dance Mini Launch party