Google has come up with a new concept that brings online and offline shopping habits together. Yes that’s right; Google will soon be sending you reminders straight to your phone. So if you have been looking for that perfect pair of sunglasses or a new technological gadget but haven’t succeeded online, you might just get a little help when you hit the shops.

How does it work?

If you are looking for a certain product on the high street but can’t quite remember what it is, a little friendly reminder called a Google Now Card, will show you the product you researched online and give you the prices shown. As long as your #Googlesearch app for android has been updated then this will be an accurate figure. If the store has it, then you will be able to purchase there and then which means cutting out any thinking or delivery time.

The big question is; will this tempt us to spend more? I think it will! I’m not sure about everyone else out there but I can be a bit of a spontaneous shopper and I will click and buy online even if I’m not sure about the product or actually need it. However if I don’t click and buy then I will eventually forget about the product and save my pennies. Thanks to this new innovative idea from Google, this may no longer be the case. However, it looks like it is only being rolled out in the US but I don’t think it will be long before it hits the rest of the world.

Amazon also released a bit of news recently which relates to shopping and social. It has now become so much easier to shop from the online retail giant as they promote a new way of shopping via twitter. Once you have created an account on Amazon you can simply reply to any links to products showing on twitter and respond with #Amazoncart. Products will automatically be added to your cart so you won’t have to go through a tedious search process or even bother adding products to your shopping cart. Brilliant! However one thing did spring to mind, if you chose an item of clothing promoted by a follower, will Amazon locate the correct size and fit for you? Hmmmmm we shall soon find out.

I also think we will be even more influenced to buy by our friends and online influencers as they tweet and share links that will tempt us to buy.

Watch a video that explains more about #Amazoncart here

I was quite slow to jump onto the iPad bandwagon but when I finally did, I realised what I was missing out on. They are perfect for everyday tasks including online shopping (of course) and presenting work in a digital format in meetings. As I recently visited Mumbai, my iPad became a saviour as I managed to take notes during Social Media Week, snap shots of people and places, connect to the local WIFI easily and also blog using the direct wordpress app. However there was one thing I did struggle with and that was typing via touch screen. It seemed to be quite time consuming and formatting pictures became a tedious process.

When I got back to the UK I decided to shop around for a keyboard and I took a look at  the website which was recommended by a friend I met in India. After speaking to the customer service team at The Snugg they offered me a wireless keyboard case to review and I jumped at the chance.

Review 1

When the package arrived I simply took the ultra slim keyboard out of the cardboard casing and slipped my iPad onto the brackets which held the screen firmly in place. I turned it on and pressed the connect button on the right hand side of the keyboard, whist verifying the connection via the bluetooth option in settings. The bluetooth icon flashed when the keyboard was connecting and to my amazement I could start typing straight away without any other complications.


The buttons are extremely responsive and the board includes Apple keyboard shortcuts which is a bonus. The battery lasts for 55 hours after one full charge which makes this keyboard perfect for traveling and long haul flights. It also goes into sleep mode after 15 minutes if inactive and when put into the case so you don’t have to worry about saving energy. After use, the iPad can be clipped onto the case which then makes it a sleek and stylish cover for your iPad.


I would certainly recommend this product and at £39.99 is actually excellent value for money.
The lovely people at Snugg also sent me this brown mock leather case with magnetic fastening. It is perfect for any PR professional as you can slot the iPad firmly into one side and any paperwork, business cards or other essential documents can be slotted into the other side. The case is lined with a luxurious soft felt, making it even more sleek and stylish.


A big thank-you  to the team at The Snugg,  I really appreciate these extremely useful and stylish accessories and I would recommend your website to others.