The Queen’s Diamond Jubilee was a weekend that generated a large amount of marketing attention for brands that put their thinking caps on and came up with royally splendid ideas.
Here are a few of my favourites,
You either love it or hate it. I love it and I am a huge fan of the brand and its clever approach to personalised PR campaigns.
Ma’amite was released to mark the memorable occasion of the Queen’s jubilee, altering their catchy slogan ‘love it or hate it’ to ‘one either loves it or hates it’.
Combining British humour and using clever viral campaigns, Marmite simply provide a fun and sticky idea.
You can watch the video clip here
Most supermarkets were cashing in on the long Jubilee bank holiday by providing typically British themed products and merchandise. A campaign that particularly stood out, was one provided by Waitrose.
Waitrose released one recipe from their exclusive menu that had been put together by Heston Blumenthal and Mark Flanagan. They also made use of their social channels by running a competition that enabled customers to win ‘Best of British’ Jubilee street party items.
Topshops corgi bag
Topshop is one fashion brand that seems to be quick off the mark when an opportunity arises. They produced this corgi print shopper bag to mark the commemorable occasion. It is very simple but extremely cute.
This profound label, produced an exclusive stunning range of Swarovski crystal Britannia box clutch bags that were made to make you stand out of the crowd. It worked perfectly for those attending street parties and evening balls.
A personal favourite,
Karl Lagerfeld decided to put pencil to paper over the weekend, sketching his own tribute to the queen and presenting a true icon in a unique and personalised way. He uploaded this image for all followers to see.