Geek Out With Google

I attended a Google Partners conference last week in Sydney and although a lot of this information may be obvious to some, the local data released is rather interesting and useful to know when thinking about the whole consumer experience. Below is a quick summary of the key points I pulled out from the event.

Why Mobile Site Design Makes a Difference 

Pages from Geek Out With Google- Principles of Mobile Site Design-3

 

Pages from Geek Out With Google- Principles of Mobile Site Design-4

* Make site search viable and ensure results are relevant

* 68% of smartphone users consult their phones whilst in store – to learn more about a product before purchasing.

* Make search and call to actions very clear on your website, make it easy for a user to buy.

* Allow users to pay as guests- don’t over complicate things as potential customers may become bored and go elsewhere.

* Make it easy for a mobile user to convert on another device, for example, enable them to finish off on a desktop.

* Optimise your entire website for mobile!

 

An Innovative culture in your business is important but how do you build one?

 

Pages from Geek Out With Google- Why Innovation At Your Agency Matters

 

* Be willing to experiment

* Remember you won’t know everything on day one

* Pay attention to consumer trends

* Listen to the softest voices in the room.. they can often turn into the best ideas.

* Technology is your friend

 

The Value of AdWords

We don’t go online, we live online. said, Duncan McGrath

94% of Australian users search on Google

TV-like Reach

Pages from Geek Out with Google- The Value of AdWords For Your Clients and Your Agency

 

Pages from Geek Out with Google- The Value of AdWords For Your Clients and Your Agency-2

It’s not really my place to go into the Google partners program here so find out more from the experts.

All the slides in this post are copyright to Google.

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