Online content and offline sales #SMWF

I have been checking out the tweets online for #SMWF which has been taking place in London this month. The key event brings everyone in the social & digital marketing world together to share top-level strategic advice and… Read More

Gains and Pitfalls – Social Media and Brand Communications

A number of recent news stories have featured the pitfalls of social media – enraging some people and enthralling others. Sally Bercow got sued and PR executive Justine Sacco generated a storm on Twitter, losing her job. The… Read More

How social media can help your customer relations

With the onset of new media, customers rarely pick up the phone and call customer support, especially when there is a complaint. Having to be put on hold for 10 minutes is reason enough not to call at… Read More

10 Tips for fashion brands using Instagram

It is quite obvious that Instagram has become a major platform for all lovers of visual, playing with filters and sharing creative images with friends. There are over forty million photographs a day being shared socially and brands… Read More

DO BRANDS REALLY NEED TO PAY FOR A SOCIAL FOLLOWING #Social Media

I read an article last week that discussed the positive results of paid Marketing over PR and how brands can grow their following much faster and effectively. You can view the article I am referring to here. As… Read More

Snow, Ice and Moral Panic

Snow can be a pain in the b** for most people as it disrupts the commute to work, makes walking conditions treturous and leaves us feeling a little bit too cold for words. However for a lot of… Read More

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