10 Digital Predictions for the Year of the Goat

As the New Year begins, predictions and thoughts are being shared by writers, marketers, social experts and influential bloggers. So I thought I would jump on the bandwagon and share my feelings along with a few from a… Read More

A Passion for Fashion with Stephanie Said

I have been desperate to put this post live and after finding out Stephanie was in the Australian Financial Review on Friday, I think she truly demonstrates her passion and motivation to make a unique jewellery business a success.

The 2014 FIFA World Cup and Social Noise

The 2014 FIFA World Cup takes place in Brazil, kicking off on the 12th of June and football fans are already starting to work out how many days off work they can wangle to watch the games. I’m… Read More

Will Google Make Us Spend More?

Google has come up with a new concept that brings online and offline shopping habits together. Yes that’s right; Google will soon be sending you reminders straight to your phone. So if you have been looking for that… Read More

Gains and Pitfalls – Social Media and Brand Communications

A number of recent news stories have featured the pitfalls of social media – enraging some people and enthralling others. Sally Bercow got sued and PR executive Justine Sacco generated a storm on Twitter, losing her job. The… Read More

How to Get Creative with Digital PR

Whether PR is done online or offline, the goal is always the same: establish credibility, build brand awareness and foster support among stakeholders. In the online arena, however, PR requires a new skill set, as well as a… Read More

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