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The 2014 FIFA World Cup and Social Noise

The 2014 FIFA World Cup takes place in Brazil, kicking off on the 12th of June and football fans are already starting to work out how many days off work they can wangle to watch the games. I’m… Read More

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 Posted on May 14, 2014 by

 PR News

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Summarising Dispatches: ‘Celebs, brands and Fake fans’?

I’m pretty sure that most digital gurus and PR Savvy people tuned into channel 4 last night to watch a programme that uncovered some hidden truths about the online marketing world. The best quote from the documentary was… Read More

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 Posted on August 6, 2013 by

 PR News

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Clever Campaigns VS Heavy Facebook Ads

Back in 2009 I put together my dissertation on advertising in social networks and how brands may struggle to be seen amongst the clutter.  Although some of the examples are quite dated the theory still appears relevant. Here… Read More

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 Posted on May 30, 2012 by

 Social Media

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