Stop calling your customers babe

I received an email with the following subject line: ‘Babe, those shoes you wanted are now on sale.’ Even though it caught my attention, it also made me cringe and feel a little uncomfortable. So I decided to… Read More

Do you really need content marketing at Christmas?

Around this time of year, there’s a lot of discussion around marketing and PR plans, and whether it’s worth spending money on content marketing in December. When making this decision, you really need to assess what’s right for… Read More

Like to Dislike on Facebook

This week my news feed has been full of stories about Facebook’s rumoured dislike button finally becoming an option. Speaking at the company’s latest Town Hall Q and A session, held at Facebook HQ in California, Mark Zuckerberg announced… Read More

How To Gain Expected ROI In 2 Months

In the digital marketing world, it is always crucial to measure ROI (return on investment) over your client’s monthly investment. ROI optimization often happens when you are selling huge varieties of products, clients who are cutting costs, or… Read More

How do you become a Huffington Post Blogger?

Thanks to twitter and it’s marvellous ways, I had the chance to get involved with a twitter chat and e – meet the lovely Pippa from Pippa Says. Pippa blogs about new music for the Huffington Post UK… Read More

10 Marketing Phrases That Make Me Hungry

This is probably the most random blog post I have ever put together. But here goes! As I attended Social Media Week in Sydney last week, I sat through most of the sessions thinking about food. I don’t… Read More