Stop calling your customers babe

I received an email with the following subject line: ‘Babe, those shoes you wanted are now on sale.’ Even though it caught my attention, it also made me cringe and feel a little uncomfortable. So I decided to… Read More

Collective Hub 101 sessions for cool cats

Collective Hub 101 Masterclass I attended a Collective 101 ‘Pitch to the media’ masterclass to have a stickybeak at what takes place and to mingle with entrepreneurial peeps in Sydney. These intimate events are run by the popular… Read More

How effective was the #itsokaytotalk campaign?

Guest Post Over a week ago, hundreds of men uploaded photos of themselves with the hashtag #itsokaytotalk on Facebook and Twitter. They were participating in a social media awareness initiative for mental health, encouraging men to break down… Read More


PR brains make good content

Does your PR background help when it comes to content marketing? This is a question I asked myself when I took a job within a content marketing agency, just over 5 months ago. I now feel like I… Read More

Freelancing Made Easy: By Nina Hendy

When I first arrived in Sydney, I was desperately trying to seek PR and Social Media freelance gigs to keep me busy until I found a stable and secure job role. You would think it would be pretty… Read More

Weekly PR Pixie Picks

This week I have constantly been captured by interesting campaigns and social media updates. I have selected a few of my faves to share with you in true weekly wrap up style. I am going to make it… Read More