Why you need to go social with your PR in 2019

Social media is crucial to your PR strategy. Whether you’re an independent freelancer, a growing startup or a global corporate, maximising your social media platforms is essential for promoting your brand and growing a loyal fan base. Here… Read More

Bad content in the blockchain world

It took me a while to get my head around blockchain, as there are so many complex explanations on how it works. But luckily, I found something that sums it up quite nicely and a very neat video… Read More

Stop calling your customers babe

I received an email with the following subject line: ‘Babe, those shoes you wanted are now on sale.’ Even though it caught my attention, it also made me cringe and feel a little uncomfortable. So I decided to… Read More

Collective Hub 101 sessions for cool cats

Collective Hub 101 Masterclass I attended a Collective 101 ‘Pitch to the media’ masterclass to have a stickybeak at what takes place and to mingle with entrepreneurial peeps in Sydney. These intimate events are run by the popular… Read More

How effective was the #itsokaytotalk campaign?

Guest Post Over a week ago, hundreds of men uploaded photos of themselves with the hashtag #itsokaytotalk on Facebook and Twitter. They were participating in a social media awareness initiative for mental health, encouraging men to break down… Read More

PR

PR brains make good content

Does your PR background help when it comes to content marketing? This is a question I asked myself when I took a job within a content marketing agency, just over 5 months ago. I now feel like I… Read More

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