Online PR Is Sexy – But Don’t Get Seduced

When Twitter makes it onto the Today programme as a news item, it is clearly time to accept that social media and online PR (or, more properly, online communications) is part of the established media routes to audiences…. Read More

Lee Odden’s Model

The most common mistake made in social media marketing is a lack of listening. When considering what your target audience maybe looking for,  gather research before reaching out to them. Planning a strategy is essential if you want… Read More

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