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The synergy between online PR and SEO enables organisations to develop their authority with key audience groups, making sure quality content is being placed in areas that are of most value.
We know that a lot of SEO is on site and very technical but a big part of influencing Google’s decisions are related to off -site optimisation. We need PR to ensure we are getting good copy i.e articles of interest onto high ranking blogs, news sites and within social networks.
PR has always been about communication and without it, organisations would fail to keep and uphold their reputation. In house PR consultants have a great opportunity to use their core communications skills to help extend the scope of links, but more keenly, to ensure they are of the highest quality.
With PR techniques you can;
In a competitive online environment PR and SEO are beautifully working together to ensure that companies are working up those Google rankings. There obviously needs to be a correct approach but if utilised correctly this combination will make a huge difference to the process of search marketing.