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Before you dive into social media and get carried away with the tweets and tagging make sure you take a few important steps and prepare your approach.
If done the right way social media can be seen as a long term corporate commitment and success stories can blossom. Brands such as Starbucks have utilised this platform effectively but if carried out the wrong way you could be faced with highly tarnishing results.
‘The social web can actually provide much deeper and more interesting connections for customers and companies than simply being a marketing channel – it ties into the entire product lifecycle.’ (Strauss, 09)
Category: Social Media