Lee Odden’s Model

The most common mistake made in social media marketing is a lack of listening. When considering what your target audience maybe looking for,  gather research before reaching out to them. Planning a strategy is essential if you want to make your brand active and gain attention.

Any good social media marketing effort needs to begin with some kind of Listening program. This means using social media monitoring tools to collect, sort and manage social content according to topics being monitored.

Listening, Content, Socialise and Measure

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